Tobacco products under plain packaging are sold in unbranded or standardized packages without advertising. Instead, these packets only contain written warnings in plain text detailing smoking risks. The primary function of plain packaging is for the purposes that it be GB children and tobacco smoke. We are going to briefly cover this topic in today's article — what exactly is plain packaging, how it does its job and impacts on smoking rates with some youth-specific viewpoints.
Australia was the first country to go "plain-package" for tobacco products, in December 2012. Previously, cigarette packs were labeled with all kind of colors and glamour images that appealed to buyers. Today, those packs are plain brown with stark black warning communication messages. Following Australia, other nations such as France, Canada and the United Kingdom reigned in on plain tobacco packaging. That means every tobacco product will need to be packaged in standardized plain packages with no logos or vibrant colors. The aim of the policy is to deter people, especially children and young teenagers, from smoking or using tobacco products because it would make them less appealing by decreasing pack attractiveness.
Plain packaging on tobacco products has begun to be legislated at a national level in many countries around the world. This included the first plain cigarette pack law in Asia, which was implemented by Thailand in 2019. In New Zealand, the country has a goal of becoming smokefree by increasing tax on cigarettes and plain packaging laws to wipe out smoking altogether. So this will mean that not just cigarettes, but all tobacco products including cigars and hand-rolling tobaccos must be sold in standardised packaging. All these are signs that a worldwide anti-smoking wave is on the horizon.
Evidence from research and studies suggest that plain packaging could reduce smoking, in particular among young people. One study, in Australia, which introduced plain packaging foundthe rate of smoking among young people fell from 15.2%in 2010 to just below10% by the endof theyear six aftermathimplementation. This is massive and clearly indicates the shift was successful. Young adults and teenagers are often the ones to start smoking from there its all about cool designs/colorsqrstfvanosbaslacvnklbslnevlsevntbcinerijbrenletalage. Even more persuasively, the new design decreases brand appeal: young people are significantly less likely to try smoking with a pack that lacks logos or bright colors.
It is very easy to explain why plain packaging works. There are a lot of people who bought tobacco just because they liked the design of its packaging. Without any logos or bright designs the products are most likely less desireable and fewer people will want to buy them. Furthermore, the packages feature more legible warning messages making them impossible to miss by one or two people. Plain packaging can also help to prevent smoking relapse in those who have tried to quit. That is valuable because they are able to be educated on what the consequences of smoking so that you can select another option.
In order to lessen the trend of smoking prevalence worldwide, The World Health Organization is doing some work with a plan 'Framework Convention on Tobacco control. This is an international treaty that has the goal of reducing tobacco use as well as counteracting its effects and impact throughout human population. This includes plain packaging. To ensure that tobacco products are as unappealing to consumers as possible, the WHO suggests plain packaging with large health warnings and graphic images covering 50 percent or more of the package. The aim of this approach is to raise awareness and educate the public about smoking risks.
