Are you a lover of things that shimmer and shine? Or better, you will after understanding transfer metallized paper! A special paper with a metallic coating This is the shiny paper that you might have seen on candy wrappers, gift wrap or you can buy it in fancy boxes. Its beautiful and glamorous! There are many advantages of using transfer metallized paper, and here are a few I will brief you all on.
But there are all sorts of things to think about when it comes to packaging. On the other hand, we do want to present it nicely and beautifully, protect and secure the product with that fancy wrap…we also want customers be able to easily open up coz I believe its a joke when people in desperation start digging their nails or even worse grab scissors because they cannot find a proper way of opening. All these things are taken care by transfer metallized paper! This metal layer on the paper shall not allow any moisuture, air to enter and that sounds really cool because it will keep a product fresh upto a more time. Say a candy in any container (the shiny wrapper) will still keep the sweet goodness for longer! The shiny and glossy packaging surface that gives the product a cool look and can catch eye on shelf.
Well printing of the transfer metallized paper is quite challenging but also a great fun and interest. Typically text and plots are printed on regular paper, a metal layer is added which makes the colors appear more vivid by comparison. This is why glossy paper makes pictures or designs look so amazing in print because it adds to the vibrancy.! If you do, spot printing allows for print only in certain areas of the paper. The second technic is many creative and fun designs that you can execute! It is almost like creating a beautiful piece of art with the capability to design where colors / shapes are placed.
Whether you have a business or simply want more exposure for your brand, transfer metallized paper can help! This is a way of helping your products to be unique in the market. Printing on this kind of shiny paper with your brand colors and logo, would make packaging that sticks in peoples heads. Upon seeing a product as well-packaged with bright colors and shiny surfaces, customers will more likely remember the same old-boring stuff not to note share it only; This makes your customers feel at one with you and they are more inclined to choose your product again in the future.
Everyone wants to do their part for the planet, and that means minimising waste and using sustainable materials wherever possible. One of the best ways you can help save money in terms of waste is that transfer metallized paper may be recycled. This makes the packaging recyclable over mere disposing after customers use up the product. This cuts down on waste and reduces trash in our world. Companies are already good at seeking biodegradable materials for the metal layer as well. So imagine this, but all for the good of our environment, and the preservation we need to have in order to take care of it as best we can…but more on that next time!
Lastly, use of transfer metallized paper can enhance the aesthetic appeal and create a positive customer experience. The glossy finish creates a sense of opulence and exclusivity. Shiny Things People often believe shiny things are fancy! The different metallic colors as well emotional and feeling associations from the people. Colors like gold or silver could evoke feelings of wealth and success, where pink or blue might feel bright and calming. Emotion can really sway the perception of a product and in turn, an entire brand. When customers enjoy what they see, the urge to buy is stronger!
