Mexico owns cigarette packs like no other. These are the source of funds, and they look very different from the one you might see in other countries. The Mexican government has passed a law requiring cigarette companies to place large pictures of warnings on their packs. These images are very relevant because they start to tell people smoking is not good for them and it can create a problem.
Cigarettes packages in Mexico have large photos taking up around half the package. These nightmare inducing pictures offer a glimpse of the negative consequences being smoke, such as blackened lungs and a range of potentially deadly diseases. They are supposed to catch individuals off-guard while reminding them of the consequences if they follow through with their choice to smoke. The aim is to increase awareness about smoking hazards and it motivates them to quit or never do that.
Mexican cigarette packages are also distinctive, most do not have the colourful graphics and logos like many other cigarettes packaging has. Here, they just display the cigarette brand name quite simply and dumbly. It is also dull green in color, as part of the same strategy to help prevent use by kids. That way, the plain packages do not attract children and young people to smoke.
In Mexico, tobacco companies have been forced to change the type of distribution in which they sold cigarettes because more and more people are being informed that smoking is bad for their health. Armed with this new perspective, these companies must seek alternative pathways to promote their offerings. They talk about how the cigarettes taste and what it is made of, not that they are trying to be hip or cool. It also shows that companies are listening to the public opinion on smoking.
They can be just as creative without the bold colors and logos on their packaging. One could expect a package to be the size of a little book. It reads as though smoking is a little secrety that should not be shared around other people. This innovation design could also send a message about smoking, the negative implications and careless actionsisiert can still be possible.
