It means every cigarette pack looks exactly the same (except for print and brand name) Without vibrant hues, intricate designs or logo that make noise. This makes the cigarette packs unattractive for people. Indeed, the Australian government was leading plain paper packaging for cigarettes in 2012. Since then, other countries including France in 2017 and the UK, Ireland Norway have also garnered serious pro-plain packaging interest for their own cigarette products.
Eleven: Plain packaging is a huge factor in smoking rates. Simply by making cigarette packs not as appealing or pretty in color — less people think about smoking. Recent research in Australia shows that plain packaging is helping 108,000 Australians to quit smoking a year. This is a testament to the fact that unattractive packaging can get people moving and choosing better health.
Consumers would only have a cigarette then, no branding and that is one of the main impacts which makes smoking less appealing to young people. Cigarette companies used to use these happy and bright colors, along with playful cartoon characters, catchy sayings etc. for years as a way of promoting cool/ fun image that smoking was exciting! They wanted to lure youngsters and make them addictive of tobacco. But with plain packaging, those companies are no longer able to employ these industry tricks. Today, kids today are much less likely to be conned into thinking smoking is cool or fashionable. That would be a good change that could lead to healthier generations.
Health warnings are images or texts on cigarette packets which can show you how dangerous smoking is for your body These warnings invariably a play major part in the context of plain packaging. They help to inform people about the dangers of smoking. In Canada, a study was done which found that smokers who were exposed to these direct and startling warnings on cigarette product packaging became much more likely to think about quitting smoking or quit altogether. This indicates that health messages contribute significantly to facilitating changes in people's perception, judgment and decision about tobacco use.
That planning is available here: Plain Packaging Strikes Again and we've written about the benefits of plain packaging in controlling tobacco use.
Ensuring plain packaging is adopted throughout the world. Manufacturers strive to make cigarettes more appealing by using a highly manipulative packagingングstrategy. But standardised packs are designed to cut out their ability for cigarette advertising. We can stop people from starting smoking by making cigarette packs look less good and pretty. It also offers help for existing smokers who are prepared to stop smoking. This in turn result less number of smokers in our communities and a better society overall.
