It is an old crop, having been grown for thousands of years and smoked by people in the millions. In the past, smoking was even trendy and considered normal. Things are different now because we know that smoking is deadly and will kill us. For this reason government all over the world trying to stop smoking and save people form tobacco smoke. One strategy they have successfully used since then is at the package design level. So, read this article t understand how the cigarette packaging in Europe has been evolving over time and reasons for such evolution.
Cigarettes originally sold to the public nakedly and did not come in printed packages with the illustrations, logos or any brand name. PACKAGINGThe packages were extremely plain and boring looking. In the early 1900s, companies realized that catching a consumers eyes with colourful logos and design printed on packages would increase sales of their products. That made cigarettes look cooler. As far as the 1950s and even into the early-1960s there were plenty of cigarette ads, companies could use whatever packaging designs they wished.
But as people became more aware that smoking was harmful, many individuals and health organizations then began to decry the cigarette companies and their advertising. What they wanted to do was warn other about the risks of smoking. Due to this increasing threat, several governments of various nations established policies for cigarette packaging. For instance, by the 1970s cigarette packages were obliged to carry health warnings across Canada. This was one of the early steps in educating people on the heath risks caused by smoking.
From Time To Time, The Packaging Of Cigarettes In Europe Became More Severe. The EU directive on tobacco products now in effect requires all countries that make up the European Union to follow certain laws on cigarette packs. For instance, every cigarette packaging is required to carry health warnings with visual images depicting the hazardous effects of smoking. Health warnings must cover at least 65% of the front and back packaging. That is, the warnings are big and ugly to ignore.
In Europe, plain packaging has taken an even more drastic form in recently introduced laws in certain countries. These laws specify minimum type size to follow, package sizes and that every pack has the same shape. It is an effort to dissuade cigarette companies, who widely market cigarettes towards a demographically young audience. Lawmakers are playing the appearance of packages in their signed strategy to dissuade young people from smoking, but also tweaking ingredients. Moreover, plain packaging is thought to act as an additional smoking cessation tool for current smokers because the packets will not look as attractive or nice.
A notable development in European cigarette packaging over recent years has been the introduction of graphic health warnings. These warnings feature graphic images that illustrate the health issues associated with smoking: diseased lungs, rotting teeth and gross. The graphic warnings are designed to frighten those who persist in smoking by putting right before their eyes the actual results of that habit. We know from research that these warnings have made people pause before striking a match to light their cigarette.
And yet, despite all this tinkering with cigarette packaging, people still smoke. The question that needs to be asked in times like these is what will cigarette packaging of the future look? Governments, however my attempt to reduce smoking rates further regulations on cigarette packaging are even more severe. At the same time, millions of people are adopting nicotine alternatives like e-cigarettes instead. They will probably have its own set of standards and guidelines as these products become common.
