Holographic Paper vs. Hot Stamping Paper: Which is Better for Your Product Packaging?

There are many aspects that you need to pay attention to while selecting paper for your product packaging. Holographic paper and hot stamping paper are two of the most common. But what is best for your product packaging? In today's article, we will compare two similar and popular paper types — holographic paper versus hot stamping paper. Let me help you understand which option by the end of this article will make your product look good when it sells. 

Holographic Paper vs Hot Stamping Paper: A Comprehensive Guide for Your Packaging

Holographic paper is very much like other types of papers, except this one has a holograph finish which is shiny. It's a special process that reflects light to have different colors and random patterns. Next, you have likely seen holographic paper sticker used in packaging to add an extra special touch and eye-catching appearance to products sold online. 

Meanwhile, hot stamping paper is a type of paper that comes with metallic or foil-like appearance so it looks high-end. The high-gloss look is by heating a metallic or color foil into the paper using heat and pressure. The packaging industry has been an obvious choice for hot stamping paper, ideally used to give a sumptuous and high-end appearance. 

Differences between holographic paper with hot stamping, and make a better choice for your product packaging. 

The appearance and feeling is -without any doubt- the most obvious thing that differs from holographic paper against hot stamping paper. Holographic paper gives off a futuristic or playful look compared to the more classic and elegant aura of hot stamping paper. This design pattern might fit the aesthetics of your product better in some cases, instead of how you introduced in shiny components. 

On the other hand, holographic paper is stiffer and more substantial than hot stamping paper. Beware of scratches and smudges holographic printing paper is more prone to these as the shiny looking does not have that nice glossy lamination. Hot stamping paper, on the other hand, is more sturdy and can better take some rough handling. 

Pros and Cons of Holographic Paper and Hot Stamping Paper for Your Packaging Design

This holographic paper takes the aesthetic to an entire different level and is especially great for products that need to stand out on the shelves. This holographic effect catches the light and directs attention to your product. But they are also limited to a holographic paper, which is more costly than hot stamping and may not be appropriate for applications. 

Metallic or Foil Finish 

However, for a product to look quite luxurious and exquisite, they prefer the hot stamping paper. This finish is beautiful to add a professional touch on top of your packaging. Nonetheless, hot stamping paper would possibly not get noticed as holographic paper and will have compatibility all merchandise. 

Hence, the chief question that resides now in your mind is which one out of holographic or hot stamping will offer your product packaging with that standout edge. 

Conclusion

In the end, holographic paper or hot stamping paper is ultimately your choice based on what your product and brand needs. Want something even more eye-catching and bold, Holographic paper may be the way to go. Hot stamping paper — for a more general luxury and an elegant appearance. 

At Shunho, we provide packages made of holographic papers and hot stamping papers. We have a team of professionals who can recommend the perfect type of paper for your product and image. Get in touch with us today for more information on our packaging solutions and how we can make your product eye catching on the shelves.