Your lipstick packaging is the one that keeps your lipsticks safe and secure when you do not want to use them. This is important, keeping aside from saving the lipstick it even gives a pleasant look to your case on shelf. Lipstick Packaging So many types of lipstick packaging are there and for so many kinds of people. In this article: Lipstick packaging ideas to make your lipstick rival the best and catch shoppers' eye in stores.
When it comes to lipsticks, packing is truly important for standing out at stores. The lipsticks come in various colors and you could I to step into a shop, the options make it hard but with nice packaging your lipstick look distinct from others. Bright colors on their packaging have also turned heads to win your attention, Popular brands such as Maybelline and L'Oreal use fun, bold bright colors which really standout. This gives the consumer something people recognize and it makes a brand stick in your head. Another way brands can stand paddle like this other picture have interesting shapes for packaging Cold and original forms in lipsticks tubes, such a as MAC or Chanel that always looks decent on the shelve(require your uniqueness even stronger).
Lipstick package design has evolved over the years and gone through various forms in shape, style. In years gone by, lipstick casing was pretty basic and did not include any fancy embellishments on the packaging. However, bodies evolved and so did trends as brands ventured out of the romantic phase into trying on various looks to attract more people. Another popular configuration today is a bullet style. This type of style uses a small, round tube that is simple and ergonomically easy to handle. A slimline version, also popular with many people, has a longer appearance and is thinner. It is designed to be small enough so that you can easily carry it in your purse or tote and touch up of lipstick anytime.
In the last few years, we see several beauty brands more interested in becoming environmentally friendly and sustainable. Which means this is their pretense of “I am getting better for our planet”. Lots of brands now use recyclable material for their packaging which help to lower fill. Others even put materials susceptible to natural degradation, so it is good for the earth. This is a cool green packaging trend — bamboo. Ecco Bella and RMS Beauty opt to use bamboo because it is a very sustainable, renewable resource that grows quickly back. Another is that of glass usage. You can recycle glass forever and ever, which makes a significant impact in zero waste.
These include very fine materials as luxury and high-end beauty brands tend to use pricey packaging. They want their customers to feel special. Tom Ford Beauty, for example is a luxury brand that packs its products in materials such as gold and silver. They have a more high-end luxurious premium feel to them, and they focus on that so their packaging is heavier (because it adds all the bells and whistles) as well fancy when you hold it. This helps to provide customers with the feeling that they are buying something very unique.
In recent years, magnetic closures have also become a staple in lipstick packaging. Brands such as Charlotte Tilbury and Pat McGrath Labs use magnetic closures with their packaging to create a premium, secure experience. This is like the flavours on the lipstick tube to open and shut easily, plus it seems more expensive. Creative lipstick packaging also means that brands are able to deliver a more playful and engaging user experience for consumers. Different textures and finishes like smooth matte or velvet give a distinct feel to the consumer, thereby making it an experience.
