The packaging of our cigarettes in Italy has greatly evolved for us over the years with new laws that are going to save you from yourself. UtilizationThe Italian government is very keen on the unhealthy effects of smoking, So they have introduced extensive regulations help people stop such habit. A key part of these rules is the implementation of graphic warnings on cigarette packs. These warnings are accompanied by pictures depicting the terrible harms smoking can cause. In this piece, we will look at the history of cigarette pack designs in Italy, how these graphic warnings act to deter people from smoking and a brief comparison between Italys rules with that of other countries.
In 2003, Italy was the first to introduce a general warning that cigarette smoking is harmful for your health on all packs of cigarettes. For obvious reasons, these are hard to miss as they come with pictures of what smoking does to your body. They cover a lot of the cigarette pack—65% normally—and definitely jump out to anyone seeing the package, camouflaging that cigarette beneath its explicitness. Warnings such as “smoking causes cancer&rdqu19668910846099ae/ot;. and warnings like these intended to shock — “kinds” of Select ratingNot found例8601e-eb2fasons are quite common. The intention behind this is to put people off smoking in the first place and also giving a reminder for existing smokers about just how dangerous their habit really is.
If you thought cigarette packaging in Italy was boring, it sure wasn't always.emfelpabbo by Conallegro on flickr Those styles have been diverse — from the more traditional to simple, modern looks. The packaging of cigarettes even displays Italian iconic symbols such as the Colosseum, The Leaning Tower of Pisa and popular football clubs AC Milan and Juventus. These designs are not merely for attention, they also show the Italian culture and national pride.
Nonetheless, the government of Italy has relied on regulations that restrict how cigarette companies can package their products. Having first been introduced in 2015, a new law was passed that same year requiring all cigarette packaging to comply with certain rules by mid-2016. Meaning They Must Be The Same Exact Size, Color & Font As All Their Other Brands. Consequently, businesses are unable to leverage their branding — those logos or tag lines that draw in customers. What they are banned from doing implies what is still allowed: cigarette brands can run ads for their products that include only the product name in a plain font, with no accompanying graphics beyond the federally required warning label.
Italy requires warning labels on cigarette packs completely as far back as 1962 if you go further in history. These early alarm systems were very rudimentary, with messages such as “cigarettes will kill you. ” It was not until 2002, almost forty years later, that the Italian government once again captured global attention as a leader in tobacco control by enacting graphic warning labels on its packages (IARC Handbooks of Cancer Prevention). Since that time, Italy has set a precedent for developing key rules to govern tobacco use and protect public health in the field.
All EU countries will eventually have the same type of cigarette packs since Italy was one of several to begin enforcing standardized cigarette packaging measures in 2016. This ensured that the rules were harmonised across EU countries. The packaging laws are a component of broader measures to cut the harm from smoking, which kills more than 18,000 Australians annually and sets taxpayers back billions in healthcare costs. Italy's hard-line regulations aim to make cigarettes less attractive in the eyes of consumers, and discouraging teenagers especially.
Italy has some of the toughest cigarette packaging rules in the world (when we compare it to other countries). Standardized packaging together with graphic warnings make cigarettes far less appealing, including to young people. By ignoring adding images and giving example of Australia's successful outcome, it emphasize US uses different type of warning message which may be less deterring against smoking. Moreover, in countries like India it is still possible using catchy slogans and brands logo on cigarette packages thus those regulations result less restrictive than Italy ones.
