In Australia, the government is really concerned about how tobacco products are packaged and the harm those products can cause to public health. And they want to prevent tobacco companies from profiting by selling their dangerous products to people. Australia is going to great lengths to inform everyone about the risks of smoking tobacco, particularly among children and young adults who may be more vulnerable to trying it
Australia is the first country in the world to take such an action, making it mandatory for all tobacco products to be sold in plain tobacco box. This means that tobacco companies can’t use logos colors or special designs making their product look appealing/fancy According to government the use of plain packaging will help deter tobacco companies from marketing their products to children and young people, who are more likely to be swayed by bright, attractive package designs.
In December 2012, Australia put into effect the regulations regarding plain packaging. Their idea was that the new rules would make people see how dangerous smoking is. Since the law for plain packaging came into force, fewer Australians are smoking
Why is it important for us in public health to know that cigarette smoking prevalence is declining since 2012? In addition to plain packaging tobacco, the Australian government also decided to put horrible pictures and graphic warnings on tobacco products. At present, you can find frightening pictures of cancerous lungs, decayed teeth, and oral ulcers on the packages. Such pictures are very powerful in influencing people to think before smoking. A growing number of countries worldwide are taking over this idea, thus following Australia's example in making tobacco products less attractive.

Tobacco companies are not happy with Australia and the new rules. In their view, plain packaging offers an unfair playing field where their businesses and their capacity to draw customers are at a disadvantage. These firms have litigated against the Australian government in response to these regulations concerning the packaging of products in a neutral manner. Nevertheless, the government prevailed in the case, so the regulations remained intact. This victory is an indication that other nations may also decide to resist the branding and colouring of their products by tobacco companies which are supposed to be a way of protecting public health.

Tobacco companies have lost billions of dollars since Australia enacted plain packaging laws. It believes the rules have made it harder for the tobacco industry to thrive and succeed. But the Australian government believes protecting health is far more valuable than helping tobacco companies profit. As a result of these efforts in tobacco packaging, fewer young people now start smoking and many more smokers are striving to give up smoking for good.

The Shunho company is a major name in health and well being, supporting the Australian Government in bolstering its fight against tobacco use and addiction. As a company who values the health of people, Shunho supports strict laws on tobacco-control and recommends more countries in around the world follows Australia's lead. Shunho's mission is to help people achieve healthier, happier and more productive lives without the burden of disease caused by tobacco through strong Tobacco Control.
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